Ujamaa: Building Prosperity Together

Ujamaa is more than economics—it’s a celebration of collective care, shared resources, and the beauty of thriving together. As Black women, Ujamaa calls us to redefine wealth beyond money: wealth in relationships, wealth in community, wealth in creativity. Growing up in South Jamaica, Queens, I saw firsthand how Black communities lean on each other, even in the face of systemic barriers.

My great-grandmother, affectionately known as Grandma Babe, was not only a remarkable woman but also a master practitioner of the Ujamaa philosophy, which emphasizes cooperative economics and the importance of community support. She lived her life by the principle that pooling our resources—regardless of how modest they may seem—can lead to the creation of true abundance for all. I remember waiting for sales at the supermarket, and on the way back home stopping in the street to pick up a penny to bring home. Waste not want not. I vividly recall the many evenings spent in her cozy living room, where she would share stories of her own experiences, illustrating how her family and neighbors would come together during difficult times. She would recount how they would share food, tools, and even labor, demonstrating that collective effort could transform scarcity into plenty. Her teachings extended beyond mere financial contributions; she emphasized the significance of emotional and social support, encouraging us to lean on one another during challenging moments. Grandma Babe's wisdom serves as a powerful reminder that true wealth is not measured solely by material possessions, but rather by the strength of our relationships and the ways we uplift and empower one another within our communities. Through her guidance, I have learned that fostering connections and supporting each other can cultivate a rich tapestry of shared experiences, resilience, and joy, ultimately leading to a more fulfilling and prosperous life for everyone involved.

With Blyssom by Shapel, Ujamaa fuels my passion for creating beauty and wellness products that not only celebrate Black women but also contribute to our collective empowerment. Each purchase, each conversation, and each connection serves as a reminder that our economic power grows when we support one another.

As a single mom, I’m intentional about teaching my daughter the profound and transformative value of sharing, building, and creating for the greater good. It is crucial for me to instill in her the understanding that true success isn’t merely about individual gain or personal achievements; rather, it encompasses the idea of lifting others as we climb the ladder of life. This philosophy of interconnectedness is vital in fostering a sense of community and collective responsibility. I want her to recognize that our actions have ripple effects, impacting not only our immediate surroundings but also the broader society. Ujamaa, which means cooperative economics, is a principle I strive to embody and share with her. It represents the idea of pooling our resources and working together for mutual benefit. By engaging in activities that promote community support, such as volunteering, participating in local initiatives, or even simply sharing our time and talents with others, I hope to demonstrate the importance of investing in our future.

In our journey, I want her to honor the sacrifices of those who came before us—our ancestors who worked tirelessly to pave the way for future generations. It is essential for her to understand that their struggles and triumphs are the foundation upon which we stand today. By acknowledging their efforts, we can cultivate a sense of gratitude and responsibility, motivating her to contribute positively to the world around her. Through meaningful conversations and shared experiences, I aim to equip her with the tools to navigate life with empathy and a sense of purpose. I want her to embrace the idea that every act of kindness, no matter how small, contributes to the larger tapestry of our community. Ultimately, I hope to raise a compassionate individual who not only seeks personal fulfillment but also strives to uplift others, ensuring that her journey is intertwined with the well-being of those around her.

In a world that often tells us to compete, Ujamaa reminds us of the strength in collaboration. It’s finding ways to reinvest in Black-owned businesses, celebrating the creativity and ingenuity of our people, and ensuring that the fruits of our labor benefit everyone.

🌿 This Kwanzaa, let’s recommit to Ujamaa. Let’s build wealth in every sense of the word and remember that together, we prosper. Together, we blyssom.